This is great. Tough hockey player, bloodied and bruised, taking time out to sing "itsy bitsy spider" to his daughter.
This reminds of a man who had a child in the same school as my boys when they were younger. My boys, when they were small, went to an inner city school. There was a real problem with parental involvement at this school. It was sad.
We had a man who was a young parent, I'm guessing maybe 20 years old? He always dressed in hip-hop clothes, had multiple tattoos, had multiple piercings, etc. He was the kind of guy that you would look at and automatically assume "loser".
This man was at the school every day when it let out picking up his son. He was not only there, he was "there". Him and his son would walk off talking animatedly about what the kid did in school, looking at his son's school work as they walked away. You could tell he was proud of his son and conveyed it to him.
My wife and I would talk about this and were always impressed with him.
He very well may have been a loser. He may still be. In my mind though, he appeared to be more of a parent than most other parents in the school.
I think the moral here is, as in the commercial, do not judge a book by it's cover.
Values.com produced this commercial along with many more great ones. Visit them at Values.com, The Foundation For A Better Life.