Tuesday, February 16, 2010

Obama Fine-Tuning Message

Obama Seeks Return to Campaign-Style Discipline

WASHINGTON -- Facing criticism that President Barack Obama isn't connecting with the American people, the administration is infusing its communications strategy with some of the ironclad discipline and outside-the-box thinking that made the Obama presidential campaign so successful.

Sensitive about talk that the president was sometimes overexposed during his first year in office, the White House now is more discriminating about how and when the president deals with media -- and about whom he talks to when he does.

Aides say there's no formal reevaluation of the administration's communications strategy as the president embarks on his second year in office. But with Obama's poll numbers flat-lining, his agenda on the ropes and Democrats increasingly worried about losing ground in November's election when control of Congress will be at stake, the White House is taking an approach to getting out the message about the president's accomplishments and goals that is at once more aggressive and more streamlined.

That includes

-- More direct rapid response to criticism. Through blog postings on the White House Web site by a small cast of Obama aides and unsolicited e-mails from press secretary Robert Gibbs blasted to the White House's vast press list, the administration seeks to more quickly and widely counter perceived misinformation. And Gibbs has finally resorted to Twitter.

-- More events at which the president speaks directly to the public without the filter of the media, including town hall meetings around the country or such events as a recent online question-and-answer session streamed on YouTube and a televised live exchange with House Republicans.

-- Carefully choreographed interactions with the press. Unlike news conferences that are unscripted and can cover many topics and put reporters in competition with the president for the spotlight, the Obama team is trying to place a premium on its media interactions.


I see this as nothing more than an arrogant mea culpa, as if he is saying to the public "I'm sorry, I did not explain myself well enough. I didn't realize how stupid you were."

Obama and his staff absolutely refuse to believe that there is a problem with their policies, they simply chalk it all up to a public that is a little slow to understand. Obama is playing the part of the patient fatherly figure and is trying to explain this all a little slower to us. Maybe he can use smaller words, maybe he can use some simple drawings.

Finally, notice the article says he is going to take a more aggressive approach. There are two schools of thought among the Democratic party and it's followers after the recent losses in Virginia, New Jersey, and Massachusetts: one side wants to rethink it's policies and try to work with Republicans, the other side wants to get more aggressive, leave the policies alone, and take the fight to the Republicans. I think one can assume, with this article and recent actions, that the White House has made it's decision.

The only thing that remains to be seen is how this plays out in November. I think we could be looking at a loss of biblical proportions for the Dems.

13 comments:

Anonymous said...

It was interesting to note how quickly the White House responded to the several Sunday appearances of Dick Cheney; they are petrified of Cheney. Interesting too that those who love Obama/Biden swallow all his drivel and those who are predisposed to supporting the policies of the previous administration continue to support Cheney in his public criticisms.

I mention this because there are still a worrisome number of Americans who believe that Obama is on the right track … and of course, if you hope for the destruction of the United States of America, he is.

The arrogance of the white house is amazing; it does speak volumes about the reality of our political system. Obama doesn’t care what we think because he is president, and will remain so until January 2013. I have no doubt that he is now thinking about reelection … about fooling everyone all the time.

This would not concern me if I had any confidence in the American people to ‘choose wisely.’

Mustang out

Ticker said...

Return to campaign style? When did the Idiot in Chief ever leave the campaign trail? All this poser has ever done is campaign. Meaningless slogans abound in every speech he ever gives and people have tired of it. He has yet to fulfill anything other than destroying this country which was his intent to begin with. Remember the "fundamentally change this nation"? He is well on the way with increased debt and useless programs that do nothing for America but work wonders for his supporters.(SIEU, ACORN etc)
He will continue to "fine tune" his constant campaigning and will be there waiting for his second coronation as King of the USSA. The American people have been so dumbed down through the lack of a real educational system that most will once again swallow his drivel and vote to have him placed on the throne once again. This next time he will have little problem in setting the entire Constitution aside and declaring himself Il Duce,"His Excellency , Head of Government, Duce of Fascism, and Founder of the Empire".

Brooke said...

It's going to be 1994 all over again, and then some.

Chuck said...

Mustang, I believe you can trace Obama's dip in the polls to his public argument with Chaney. His numbers went down and have not recovered. I don't think Chaney is the direct reason Obama is tanking but I think it was a tipping point

Ticker, good point, he never did leave the campaign trail. It's all smoke and mirrors. The Dims are getting restless with him and he needs to show he is trying to do something.

Brooke, a lot of analysts are starting to say the GOP may retake the Senate.

cube said...

I try not to underestimate the power of large groups of idiots at voting booths all over the country. That said, it has been an encouraging couple of weeks for conservatives.

LASunsett said...

The Neverending Campaign continues.

Instead of trying to get it right and fix the problems we have, we see that he is getting ready to hit the campaign trail for endangered Senate seats.

Can't imagine that given his track record, anyone would want him to. But these are people who are quite obtuse.... and as dense as iridium.

Chuck said...

Cube, I think we have a good chance of sweeping both chambers

LA, I love the part about him going to help out. I wonder how well he'll be welcomed in November?

Z said...

Chuck, we were born attached to the proverbial blogging hip..
We did it again...I posted asking for who people thought would go now that O's 'fine tuning' his message (Rahm, Gibbs, Jarrett, or Axelrod?) and mentioned PFEIFFEr, the man behind the FINE TUNING, the MAN WHO RAN HIS CAMPAIGN, CHUCK.
We're in campaign mode again..God save AMerica.

Chuck said...

Z, it'll take God at this point

MK said...

It's the same with the left everywhere chuck, it's never the message that's at fault, at first it's the way the message is delivered, when that fails, it's the stupidity of the public.

It's never them or their ideology off course.

"I think we could be looking at a loss of biblical proportions for the Dems."

Please, say it will be so.

Chuck said...

MK, we're not smart enough to understand the intelligentsia

cube said...

A loss of Biblical proportions for the dems is something that I would dearly love to see come November. I'm just afraid of our side peaking too soon and blowing our chances.

Chuck said...

I do worry a little about that but sadly I think we are in for another dip in the economy this summer so that will hurt the Dems